The movie’s tagline, meanwhile, offered the striking, near-poetic promise of “A LION in your lap! A LOVER in your arms!” “The World’s First Feature Length Motion Picture in Natural Vision 3-Dimension,” Bwana Devil posters proclaimed. When his 1952 movie, Bwana Devil, was released (a based-on-true-events story about man-eating lions written, produced and directed by Oboler himself), Natural Vision was a huge part of the promotional campaign.
#Photo to movie movie
In the early 1950s, when Milton Gunzburg, a scriptwriter at MGM, and his brother Julian, a Beverly Hills ophthalmologist, developed a process that would allow moviegoers to watch the dominant entertainment medium of the age in what came to be called “3-D,” they figured Hollywood studios would leap at the chance to take advantage of their brainchild.īut movie studios, broadly speaking, are notoriously cautious creatures, and only one person-the remarkable and now largely forgotten screenwriter, director, producer and radio pioneer Arch Oboler-showed enough interest in the Gunzburg’s “Natural Vision” process to actually use the technology in one of his productions.
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